Laundry is the worst! The sorting, the waiting, the one red sock that ruins everything. But now, laundry day only comes once a year.

To kick off 2024 right, True Classic has developed an innovative solution: “The 365 Pack”—a single pack of 365 perfectly fitting True Classic shirts, one for each day of the year.

We made this a real product available on their website for $2,999. It’s currently sold out.

We encouraged people to share their worst laundry stories on socials for a chance to have their own 365 Pack show up at their door

Developed by nmbl, True Classic’s social agency of record which created the concept and all campaign assets, “The 365 Pack” features a social video crafted with Minneapolis-based production studio Pixel Farm. The campaign launched with a series of organic social posts inviting followers to share their worst laundry story for a chance to win the 365 Pack.