Schick Edge | Get Your Edge

Brief: Compel men to look groomed and not let their facial hair grow out of control.

The two high-stakes times when men care most about looking groomed is before a meeting and before a date.

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Ideas Killed By Client:

  • Working with SCRUFF, the top gay dating app for men with facial hair, to do a takeover where the app features nothing but clean shaven men for one day.

  • Changing the name of Shaving Cream to Shaving Milk. Because of the lower calories and carbs. To make you feel you’ll be more lean before a date or interview.