Schick Edge | Get Your Edge
Brief: Compel men to look groomed and not let their facial hair grow out of control.
The two high-stakes times when men care most about looking groomed is before a meeting and before a date.
Ideas Killed By Client:
Working with SCRUFF, the top gay dating app for men with facial hair, to do a takeover where the app features nothing but clean shaven men for one day.
Changing the name of Shaving Cream to Shaving Milk. Because of the lower calories and carbs. To make you feel you’ll be more lean before a date or interview.